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people who are single look to start afresh after a month of socialising and family get-togethers in December (who has time to find a soul-mate when there’s office Kris Kringle presents to buy?
) Come January, ads for the some of the biggest global dating service brands gradually replace those Guinness ‘White Christmas’ TV spots, while the same companies bombard news outlets with press releases aimed at steering casual daters onto the internet.
Nearly 60% of them are looking for a serious relationship and some 450,000 of them would consider the Internet as a route to love.
They can choose from a range of online dating services, but how do they make the right decisions in their efforts to find someone special?
It’s main advantage being that it’s absolutely free to use.
Some sites are for singles who are interested in a bit of a chat and a bit of a flirt, while others – like PARSHIP – are for people who are looking for someone special for a committed relationship, even marriage.
So what are the options for Irish people looking to find someone to love, date, or even just to distract them from the fact that it’s still winter?
Is everyone going online, or are more traditional forums the best option?
Casual users are allowed scroll through several pages of profile before being told they must sign up to continue using the site.
The tactic has paid off over the years — the site has a huge number of Irish users (a random search for 29-year-old women within ten miles of Wexford throws up 152 accounts, for instance — not entirely scientific, but it certainly indicates the popularity of the service).
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For some, the prospect of filtering through dating profiles can seem just a touch too impersonal, while others simply cringe at the prospect of having to encapsulate all aspects of their personality in three paragraphs and 12 eye-catching keywords.